FastCompanyJun 18
Can ‘Applied Creativity’ be the next ‘Design Thinking?’
The article emphasizes the shift from traditional design thinking to 'applied creativity' as a critical strategy for brands in the AI era. Companies that successfully integrate creative leadership into their structure are more likely to drive growth and outperform their peers, highlighting the need for organizations to cultivate creativity as a core competency rather than viewing it as a subjective quality.