Signal
K
campaign · strategy

KitKat

5 signals tracked across the brand, design, and culture press.

80
Peak Signal
▲ 0 pts this month
Peak Score
79.8
Avg Score
73
Total Signals
5
Coverage
Low
Score Trend
+0 pts
Signal Score History
66.871.877.8Mar 1Mar 8Mar 15Mar 22Mar 29Today
Brand Dimensions
Visual Identity
8.1
Cultural Resonance
7.7
Strategic Positioning
7.0
Trend Velocity
8.4
Recent Signals
80
FastCompanyApr 27

KitKat’s newest product is . . . a Faraday cage?

KitKat's innovative 'Break Mode' wrapper, designed as a Faraday cage to block cell phone signals, exemplifies how brands can creatively address the growing consumer desire for digital disconnection. This strategy not only reinforces KitKat's 'Take a Break' slogan but also positions the brand at the forefront of a marketing trend that capitalizes on the need for a break from technology.

↑ Rising
78
Design WeekApr 13

How ‘The Slooowest Vending Machine’ by KitKat and VML is encouraging mindfulness

KitKat's 'The Slooowest Vending Machine in the World' serves as a unique brand strategy that encourages mindfulness in a fast-paced environment. By creating an experience that contrasts with the typical quick-service model, KitKat aims to reinforce its brand identity as a provider of moments of indulgence and relaxation.

↑ Rising
75
FastCompanyApr 1

This simple website tells you if you’re eating a stolen KitKat

Nestlé's innovative approach to the theft of 12 tons of KitKat bars demonstrates how brands can turn a negative situation into a marketing opportunity. By launching the Stolen KitKat Tracker microsite, Nestlé not only seeks to recover stolen products but also engages consumers in a unique way, reinforcing brand loyalty and awareness during a peak sales season.

◎ Emerging
71
MediumApr 5

Someone Stole 12 Tons of KitKats. The Internet Did the Rest.

The unexpected theft of 12 tons of KitKats turned into a viral marketing moment, showcasing the power of social media in brand strategy. Brands can leverage unforeseen events to engage consumers and enhance brand visibility, even if the initial situation was not planned. This incident highlights the importance of adaptability and responsiveness in modern branding.

◎ Emerging
61
The Brand WavesApr 12

Brand Waves This Week

This week's branding highlights showcase the importance of collaboration and storytelling in brand strategy. Zendaya's partnership with On exemplifies how co-created collections can enhance brand identity, while KitKat's ability to turn a crisis into a narrative reinforces the power of adaptive storytelling in maintaining consumer connection.

◎ Emerging