FastCompanyApr 27
KitKat’s newest product is . . . a Faraday cage?
KitKat's innovative 'Break Mode' wrapper, designed as a Faraday cage to block cell phone signals, exemplifies how brands can creatively address the growing consumer desire for digital disconnection. This strategy not only reinforces KitKat's 'Take a Break' slogan but also positions the brand at the forefront of a marketing trend that capitalizes on the need for a break from technology.