AbduzeedoMar 17
BBH Rebrand: Typeface and Zag Identity Design
The BBH rebrand marks a significant evolution in the agency's visual identity, integrating bespoke typefaces and a motion language that reflect its core philosophy of 'when the world zigs, zag.' This comprehensive rebranding effort emphasizes the importance of aligning design with brand values and heritage, while also inviting collaboration and creativity within the design community through the release of its typefaces as open source.