Signal
T
strategy · identity

Tesco

3 signals tracked across the brand, design, and culture press.

82
Peak Signal
▼ 10 pts this month
Peak Score
82
Avg Score
76
Total Signals
3
Coverage
Low
Score Trend
-10 pts
Signal Score History
697480Mar 1Mar 8Mar 15Mar 22Mar 29Today
Brand Dimensions
Visual Identity
8.4
Cultural Resonance
8.0
Strategic Positioning
7.3
Trend Velocity
8.7
Recent Signals
82
Feb 17

Cybersmile launches new brand to highlight harmful content online

Cybersmile's launch of the Algorithm™ brand serves as a provocative campaign to raise awareness about harmful online content driven by algorithms. This approach highlights the importance of brand strategy in addressing social issues and engaging audiences through creative and impactful messaging.

↑ Rising
77
AbduzeedoMar 17

BBH Rebrand: Typeface and Zag Identity Design

The BBH rebrand marks a significant evolution in the agency's visual identity, integrating bespoke typefaces and a motion language that reflect its core philosophy of 'when the world zigs, zag.' This comprehensive rebranding effort emphasizes the importance of aligning design with brand values and heritage, while also inviting collaboration and creativity within the design community through the release of its typefaces as open source.

↑ Rising
68
The Brand WavesMar 8

Brand Waves This Week

This week's branding highlights emphasize the importance of evolving brand messaging and celebrating heritage. Brands like Tesco and Burberry showcase how updating slogans and honoring iconic products can strengthen brand identity and connect with consumers on a deeper level.

◎ Emerging