Feb 19
New Branding for LEGO by Interbrand & OLA
LEGO's recent branding overhaul by Interbrand and OLA aims to create a cohesive design language that reflects its identity across various products and platforms. By streamlining its extensive brand guidelines and focusing on visual storytelling, the new design system enhances recognition and connection within LEGO's diverse ecosystem, ensuring it resonates with both young and adult audiences without losing its core essence.