Signal
U
strategy · campaign

Unilever

22 signals tracked across the brand, design, and culture press.

82
Peak Signal
▼ 2 pts this month
Peak Score
82.3
Avg Score
73
Total Signals
22
Coverage
High
Score Trend
-2 pts
Signal Score History
69.374.380.3Mar 1Mar 8Mar 15Mar 22Mar 29Today
Brand Dimensions
Visual Identity
8.1
Cultural Resonance
7.7
Strategic Positioning
7.0
Trend Velocity
8.4
Recent Signals
82
FastCompanyJun 3

Meet the new ‘reuse’ symbol, a spiraling cousin to the ‘recycling’ icon

The introduction of a new 'reuse' symbol aims to enhance brand strategies by promoting sustainable practices and encouraging consumers to embrace reusable products. This initiative, led by PR3, signifies a shift in consumer culture towards sustainability, potentially reshaping how brands communicate their commitment to environmental responsibility. As brands like Coldplay and Billie Eilish incorporate reusable systems into their tours, the symbol could become a key element in brand identity and marketing strategies focused on sustainability.

↑ Rising
77
Marketing DiveAug 31

Why Dr. Squatch is investing in experiences — not ads — with IShowSpeed

Dr. Squatch's strategy focuses on engaging Gen Z consumers through experiential marketing rather than traditional advertising. By partnering with popular streamer IShowSpeed, the brand aims to foster authentic connections and encourage user-generated content, which can enhance brand loyalty and visibility among younger audiences.

↑ Rising
77
FastCompanyApr 16

Gatorade, the inventor of the sports drink, is making a surprising pivot to reach non-athletes

Gatorade is shifting its brand strategy from a focus solely on athletes to appealing to a broader audience of non-athletes seeking hydration solutions. This pivot reflects a growing consumer interest in health-oriented beverages, prompting Gatorade to emphasize the scientific benefits of its products and introduce new offerings that cater to everyday hydration needs.

↑ Rising
76
FastCompanyMar 24

The most innovative companies in consumer and household goods for 2026

The article highlights innovative brands in the consumer goods sector that are redefining their categories through unique product designs and sustainable practices. For brand strategy, this underscores the importance of innovation and consumer-centric solutions, as brands like Tide and Hoto leverage design and technology to address unmet needs and enhance user experience, positioning themselves as leaders in their respective markets.

↑ Rising
75
Creative BoomJul 29

Do Clients Still Need Creative Agencies The Launch Of The Ideation Bureau Suggests Maybe Not

The launch of The Ideation Bureau by the operators of Ibiza's biggest clubs signals a shift in brand strategy where clients may no longer need traditional creative agencies. As brands develop their own in-house creative capabilities, they are positioning themselves as competitors to agencies, leveraging their proven success to offer creative services directly to the market.

↑ Rising