FastCompanyAug 19
Denim has a water problem. Can this new digital dye solve it?
The introduction of Wtrlss's digital dyeing technology presents a significant shift in brand strategy for denim manufacturers, allowing them to produce jeans with drastically reduced water usage and environmental impact. This innovation enables brands to respond more quickly to market trends, reduce overproduction, and maintain product quality, ultimately aligning with sustainability goals while enhancing creative control in design.