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POVA Brand Identity Redesign by StudioDraft
The redesign of POVA's brand identity by StudioDraft highlights the importance of a strong visual identity in the competitive smartphone market. By employing a brutalist approach and tactile packaging, POVA aims to differentiate itself and create a memorable brand experience that resonates with consumers.
Abduzeedo: StudioDraft creates a brutalist brand identity for smartphone maker POVA, combining tactile packaging, engineered layouts, and orange telemetry. StudioDraft took on the challenge of refreshing tech br...
The POVA brand identity redesign showcases a significant shift in visual strategy within the competitive smartphone market, making it impactful and relevant, though the brutalist approach is not entirely new.
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