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design/leader: Thomas Kurppa, executive creative director at Kurppa Hosk
The insights from Thomas Kurppa emphasize the importance of creating emotional connections between brands and consumers, which is vital for effective brand strategy. Agencies like Kurppa Hosk, under his leadership, demonstrate how strong design can transcend geographical boundaries and enhance brand identity on a global scale.
Design Week: This week, we interview Thomas Kurppa, executive creative director at Kurppa Hosk. With over 20 years of experience in developing identities that build strong emotional bonds between people and brands, Thomas is one of Sweden’s most merited designers, and his work has made Kurppa Hosk one of the few Swedish agencies working outside of Scandinavia.
The article discusses significant insights from a notable figure in the design industry, highlighting the importance of emotional connections in branding, which is highly relevant to brand strategy professionals.