65Signal
Score
I
Its Nice ThatOctober 12, 2026

David Rudnick on the “borderline impossible” process of designing a bespoke blackletter typeface for Arsenal

The article discusses designer David Rudnick's four-year journey to create a bespoke blackletter typeface for Arsenal, honoring legendary player David Rocastle. It features insights from Rudnick and Arsenal Creative Studio lead Johnnie Campbell about the challenges and creative process involved in this unique design project.

◎ EmergingtypographyidentityArsenal

Its Nice That: For the past four years, the designer has been building a hand-drawn, three-weight type family that pays homage to one of the most beloved players in Arsenal’s history: David Rocastle. Here, It’s Nice That sits down with David and Arsenal Creative Studio lead Johnnie Campbell to get behind the scenes of the mammoth project.

Intelligence PanelSignal score: 64.8 / 100
Primary Signal
Emerging
Building momentum — trajectory being tracked
Brand Impact
Medium
Impact score: 60/100 — moderate relevance to positioning decisions
Novelty
Moderate
Novelty: 70/100 — iterative development of an existing theme
Action Priority
Soon
Flag for the next strategic review cycle
Scoring Rationale

The article highlights a unique design project for a prominent football club, showcasing the challenges of bespoke typography, which is significant but may not have widespread implications for the broader brand/design industry.

60
Impact
weight 35%
70
Novelty
weight 30%
65
Relevance
weight 35%
Brands Mentioned
AArsenal
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