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The era of the book trailer: why Somesuch Editions are promoting novels like films
The article discusses how Somesuch Editions is promoting novels through the creation of 'visual blurbs', akin to film trailers, leveraging its network of filmmakers. This innovative approach aims to engage a digitally native audience by bringing literary works to life visually. Brand strategists can take note of this cross-pollination between film and literature as a potential strategy for enhancing engagement and reach in their own campaigns.
Its Nice That: This production studio slash publishing house is all about cross-pollination. Tapping into its network of filmmakers, it makes “visual blurbs” to bring the pages of its novels to life for a more digitally native world.
The article presents a significant shift in how novels are marketed, akin to film promotion, which could influence brand strategies, making it highly relevant and novel for industry professionals.
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