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How Patrick Jouin defines the Shaker legacy in our exclusive interview
The interview with Patrick Jouin highlights the importance of legacy in brand strategy, particularly how historical design influences contemporary branding. By embracing the Shaker legacy, brands can create a narrative that resonates with consumers, emphasizing simplicity and functionality in their identity.
Design Week: On a pleasant spring day in Milan, inside the sun-drenched Ethimo showroom, I found myself staring into a mirror that wasn’t there. Patrick Jouin and I sat across from one another, cooling down with fruit juice, dressed in what could only be described as a uniform: dark blue over crisp white t-shirts.
The article discusses a unique perspective on brand strategy through the lens of historical design, making it significant and relevant for professionals in the field, while also offering a fresh take on minimalism.