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Who Tested That?! Coors Water
The introduction of Coors Rocky Mountain Sparkling Water highlights the importance of diversifying product offerings in brand strategy. By expanding into the non-alcoholic beverage market, Coors is not only catering to changing consumer preferences but also reinforcing its brand identity as a lifestyle choice beyond beer.
Medium: Let’s take a look at this week’s feature: Coors Rocky Mountain Sparkling Water. Continue reading on Medium »
The introduction of Coors Rocky Mountain Sparkling Water represents a significant shift in brand strategy for a major beverage company, making it highly relevant and impactful for brand professionals, though diversifying product lines is a common practice in the industry.
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