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Mecca Coffee by Christopher Doyle & Co.
The evolution of Mecca Coffee's brand identity by Christopher Doyle & Co. highlights the importance of cohesive branding across packaging and merchandising to enhance customer recognition and loyalty. As Mecca Coffee celebrates its 20th anniversary, this strategic rebranding effort underscores the need for brands to continually refresh their identity to stay relevant in a competitive market.
BP&O: Sydney-based Mecca Coffee started life in 2005, and has since become one of the city’s leading specialty coffee roasters, importers, and retailers. To mark the company’s 20th anniversary, Christopher Doyle & Co. (Ortto, Machine Screen Printers, New Aim), which is also based in Sydney, was brought in to evolve its brand identity across “packaging, merchandising and collateral systems,” Doyle explains. The post Mecca Coffee by Christopher Doyle & Co.
The article discusses a significant rebranding effort for a well-known coffee brand, which is important for the industry, while also providing insights that are relevant to brand strategy professionals.