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Depop’s Steve Dool on how to build a brand with a strong sense of self
The article discusses Steve Dool, Depop's brand and creative chief, and his insights on maintaining a strong brand identity amidst growth and changes within the company. He emphasizes the importance of understanding what the brand does best and where it can authentically engage with its audience. Brand strategists can learn from Depop's approach to staying true to its core values while navigating industry shifts.
Its Nice That: Amid growth, change and takeovers, Depop’s brand and creative chief keeps coming back to what the brand does best, and where it has permission to show up.
The insights from a prominent brand leader like Steve Dool on maintaining brand identity during growth are significant and relevant for brand strategists, though the concepts discussed are not entirely new.
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