71Signal
Score
C
Cool Hunting

COOL HUNTING® - Queer-Owned

The article highlights a range of queer-owned brands that are pushing the boundaries of creativity and inclusivity in their product offerings. For brand strategy, this emphasizes the importance of authenticity and community engagement, particularly in niche markets that value unique, personalized products and experiences. Brands that align with social movements and cater to diverse identities can foster deeper connections with their audiences.

◎ EmergingstrategyidentitysustainabilitystartupBones CrochetsBoy SmellsBurkelman

Cool Hunting: Crochet Jockstrap Crochet Jockstrap Brooklyn-based Bones Crochets offers pre-made and custom jock straps along with crochet patterns (shirts, sweaters, jock straps, underwear, bikini and a harness at time of publishing). Whether you’re shopping for yourself or looking for a truly unique gift, founder Jonny Lopez is happy to work with you to create your vision.

Jock strap prices start at $150. Added: January 2026 Share on Threads (Opens in new window) Threads Share on Bluesky (Opens in new window) Bluesky Share on LinkedIn (Opens in new window) LinkedIn Share on Pinterest (Opens in new window) Pinterest Share on X (Opens in new window) X Share on Facebook (Opens in new window) Facebook Share on Tumblr (Opens in new window) Tumblr Share on Copy URL (Opens in new window) Copy URL More Print (Opens in new window) Print This product is sold by Bones Crochets Courtesy of Bones Crochet Citrush Poppers Fragrance Citrush Poppers Fragrance Boy Smells’s latest fragrance, Ci

trush, is a poppers-inspired creation that hits summer hard. Debuting during Pride month, it’s a citrus-forward scent with hard wood notes—pomelo, ripe musk, pepper and mint. It comes in a full-sized 50ml bottle ($78), a 10ml Travel Spray ($30), and for the first time, in an inhaler ($10).

It’s a scent that leaves your problems on the dance floor. Added: June 2025 Share on Threads (Opens in new window) Threads Share on Bluesky (Opens in new window) Bluesky Share on LinkedIn (Opens in new window) LinkedIn Share on Pinterest (Opens in new window) Pinterest Share on X (Opens in new window) X Share on Facebook (Opens in new window) Facebook Share on Tumblr (Opens in new window) Tumblr Share on Copy URL (Opens in new window) Copy URL More Print (Opens in new window) Print This product is sold by Boy Smells Courtesy of Boy Smells Triple Exhale Eau de Parfum Triple Exhale Eau de Parfum An icy start

that warms up to an herbal eucalyptus funk, Burkleman’s Triple Exhale eau de parfum lives at the intersection of a “steam room haze” and a “tiger balm rush”. It’s fresh and sexy for summer. Price is for a 50ml bottle.

Smaller sizes are available. Added: May 2025 Share on Threads (Opens in new window) Threads Share on Bluesky (Opens in new window) Bluesky Share on LinkedIn (Opens in new window) LinkedIn Share on Pinterest (Opens in new window) Pinterest Share on X (Opens in new window) X Share on Facebook (Opens in new window) Facebook Share on Tumblr (Opens in new window) Tumblr Share on Copy URL (Opens in new window) Copy URL More Print (Opens in new window) Print This product is sold by Burkelman Courtesy of Burkelman Lunale Perfumes Lunale Perfumes Sage & Salt, the revered purveyor of energetically charged objects, ex

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Intelligence PanelSignal score: 70.5 / 100
Primary Signal
Emerging
Building momentum — trajectory being tracked
Brand Impact
Medium
Impact score: 70/100 — moderate relevance to positioning decisions
Novelty
Moderate
Novelty: 60/100 — iterative development of an existing theme
Action Priority
Soon
Flag for the next strategic review cycle
Scoring Rationale

The article showcases the significance of queer-owned brands in promoting inclusivity and creativity, which is impactful for brand strategy professionals focused on authenticity and community engagement.

70
Impact
weight 35%
60
Novelty
weight 30%
80
Relevance
weight 35%
Brands Mentioned
BBones CrochetsBBoy SmellsBBurkelmanSSage & SaltRR.SwiaderCCavalierJJohn DerianPPansy Ass CeramicsCCarne BollenteLLes Loups Candle Co.LLungeTThere SkateboardsMMIT PressCChromatSSuayFFuture GinZZoe Schlacter
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