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Queer-Owned Brands - COOL HUNTING®
The article highlights a diverse range of queer-owned brands that emphasize unique, custom products and a strong connection to community and identity. For brand strategy, this suggests that brands can differentiate themselves by embracing inclusivity and personal expression, catering to niche markets while fostering a sense of belonging among their consumers.
Cool Hunting: Crochet Jockstrap Crochet Jockstrap Brooklyn-based Bones Crochets offers pre-made and custom jock straps along with crochet patterns (shirts, sweaters, jock straps, underwear, bikini and a harness at time of publishing). Whether you’re shopping for yourself or looking for a truly unique gift, founder Jonny Lopez is happy to work with you to create your vision.
Jock strap prices start at $150. Added: January 2026 Share on Threads (Opens in new window) Threads Share on Bluesky (Opens in new window) Bluesky Share on LinkedIn (Opens in new window) LinkedIn Share on Pinterest (Opens in new window) Pinterest Share on X (Opens in new window) X Share on Facebook (Opens in new window) Facebook Share on Tumblr (Opens in new window) Tumblr Share on Copy URL (Opens in new window) Copy URL More Print (Opens in new window) Print This product is sold by Bones Crochets Courtesy of Bones Crochet The Space Hoodie The Space Hoodie A collaboration between MQuan and Pure Heart Studio
was sparked by a twenty year old dream, friendship, Woodstock, NY art and collaborative manifestation. Faded black, clean front, cozy to the touch with a loose fit, the Space Hoodie proudly wears its stars, crescent moon and celestial sparkle. Added: December 2025 Share on Threads (Opens in new window) Threads Share on Bluesky (Opens in new window) Bluesky Share on LinkedIn (Opens in new window) LinkedIn Share on Pinterest (Opens in new window) Pinterest Share on X (Opens in new window) X Share on Facebook (Opens in new window) Facebook Share on Tumblr (Opens in new window) Tumblr Share on Copy URL (Opens in new w
indow) Copy URL More Print (Opens in new window) Print This product is sold by M Quan Courtesy of MQuan Argyle Kitty Socks Argyle Kitty Socks We love Pretty Snake for its playful, colorful and sometimes subversive graphic style and innovative knits. These argyle crew socks are layered with cats, and are also available in multiple colors and knee length.
Made with 78% combed cotton. Added: December 2025 Share on Threads (Opens in new window) Threads Share on Bluesky (Opens in new window) Bluesky Share on LinkedIn (Opens in new window) LinkedIn Share on Pinterest (Opens in new window) Pinterest Share on X (Opens in new window) X Share on Facebook (Opens in new window) Facebook Share on Tumblr (Opens in new window) Tumblr Share on Copy URL (Opens in new window) Copy URL More Print (Opens in new window) Print This product is sold by Pretty Snake Courtesy of Pretty Snake Citrush Poppers Fragrance Citrush Poppers Fragrance Boy Smells’s latest fragrance, Citrush,
is a poppers-inspired creation that hits summer hard. Debuting during Pride month, it’s a citrus-forward scent with hard wood notes—pomelo, ripe musk, pepper and mint. It comes in a full-sized 50ml bottle ($78), a 10ml Travel Spray ($30), and for the first time, in an inhaler ($10).
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The article showcases the significance of queer-owned brands in the market, which is impactful for brand strategy, while also presenting a relatively new perspective on inclusivity and community connection in branding.