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Natalie Spooner assists True Hockey’s outdoor-play advocacy
True Hockey's new advocacy campaign, supported by Dentsu Creative and featuring Olympic athlete Natalie Spooner, highlights the importance of outdoor play and street safety. This initiative not only enhances brand visibility but also aligns True Hockey with community values, suggesting that brands can strengthen their identity by engaging in socially responsible campaigns.
Strategy Online — CA: Equipment brand True Hockey has unveiled a Dentsu Creative-supported street-safety advocacy campaign with help from Natalie Spooner. Spooner, a two-time Olympic …
The article discusses a significant advocacy campaign by a known brand that aligns with community values, which is impactful for brand strategy professionals, though the concept of socially responsible campaigns is not entirely new.