71Signal
Score
Score
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Strategy Online — CAApril 6, 2026Natural Balance leans into results pet owners can see
Natural Balance's new creative platform, 'That's Good Sh*t,' emphasizes tangible results that pet owners can observe in their pets' health and well-being. This approach highlights the importance of creating a brand narrative that resonates with consumers by showcasing real-life benefits, which can enhance brand loyalty and engagement.
◎ EmergingcampaignstrategyNatural Balance
Strategy Online — CA: Natural Balance’s new creative platform “That’s Good Sh*t” is meant to spur discussion by focusing on an important indicator of …
Intelligence PanelSignal score: 70.5 / 100
Primary Signal
Emerging
Building momentum — trajectory being tracked
Brand Impact
Medium
Impact score: 70/100 — moderate relevance to positioning decisions
Novelty
Moderate
Novelty: 60/100 — iterative development of an existing theme
Action Priority
Soon
Flag for the next strategic review cycle
Scoring Rationale
The article discusses a notable campaign from a recognized brand in the pet food industry, emphasizing a strategy that could influence brand loyalty, making it significant and relevant for brand strategy professionals.
70
Impact
weight 35%
60
Novelty
weight 30%
80
Relevance
weight 35%
Brands Mentioned
NNatural Balance
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