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The brand for Lance Oppenheim’s production company has chaos built in
The article discusses the branding of Lance Oppenheim's production company, To Be Formed, highlighting how its identity is shaped by experimentation and reflects Oppenheim's unique cinematic style. Brand strategists can take note of the importance of embracing chaos and creativity in brand development to create a distinctive identity.
Its Nice That: Far from being one singular idea, Day Job’s brand for To Be Formed is the culmination of experimentation and playing with Oppenheim’s irreverent cinematic world.
The article presents a unique perspective on branding through the lens of chaos and creativity, which is significant for brand strategists looking for innovative approaches, making it both impactful and relevant.
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