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Thirst brings sun-soaked optimism to Harbour Brewing Co.
Harbour Brewing Co. has undergone a significant redesign by the agency Thirst, moving from a restrained aesthetic to a vibrant and colorful visual identity that reflects a more fun and summery vibe. This transformation is centered around the concept of a 'Sun-Soaked Playground', aiming to better connect with the brand's Cornish seaside roots and appeal to consumers seeking a joyful experience. Brand strategists can learn the importance of aligning visual identity with brand essence and consumer expectations.
Design Week: Harbour’s range of beers has long carried a tidy, restrained aesthetic, but for a Cornish seaside brand, it rarely shouted fun or summer holidays. Design agency Thirst has shifted that narrative, bringing the brewery into a lighter, more vibrant, and heavily colour-saturated visual world.
Built around the core strategy of a “Sun-Soaked Playground”, the redesign […]
The article discusses a significant rebranding effort that aligns closely with consumer expectations and brand essence, making it impactful and relevant for brand strategists, while the concept of a vibrant visual identity is somewhat common in the industry.
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