Score
Crown Creative orchestrates nine food and beverage identities for St. Regis Cap Cana
The launch of a comprehensive food and beverage branding program for St. Regis Cap Cana highlights the importance of creating locally inspired identities in the luxury hotel sector. This strategy not only enhances the guest experience but also strengthens the overall brand presence in new markets, emphasizing the need for tailored branding approaches in hospitality.
Design Week: The American luxury hotel chain St. Regis has unveiled a complete food and beverage branding programme for the new St. Regis Cap Cana resort in the Dominican Republic. Since the design boom for luxury hotels in London last year, many have expanded into different territories, warranting fresh, locally inspired identities.
The article discusses a significant branding initiative in the luxury hotel sector, which is impactful for brand strategy professionals, while the concept of tailored branding is somewhat established but still relevant.