Gina Guasch Studios Designs Go Beyond Trends And Are Full Of Colour And Life

Creative Boom: Inspiration Graphic Design Gina Guasch Studio's designs go beyond trends and are 'full of colour and life' GGS, the queer creative studio founded in Barcelona in 2019, produces flyers, identities, and record labels made with energy, character and a clear point of view. Written By: Ayla Angelos 14 May 2026 Some studios define themselves by the clients they attract, while Gina Guasch's studio, GGS, defines itself by something harder to fake. That is, a genuine point of view. Founded in Barcelona in 2019, the studio describes itself as "empathetic, odd and queer" – and the work lives up to all three.

Gina grew up in Barcelona in a creative household, surrounded by art and critical thinking from an early age. After studying graphic design and working across different studios, they launched GGT with the specific intention of building something more inclusive, with a team drawn from the queer community and a feminist, ethical vision running through everything it does. Today, the studio is small, with Gina leading art direction and design, creative director Clara leading larger branding projects, and project manager Eloisa connecting the client and the studio.

A wider network of designers, developers and illustrators is brought in when the project calls for it. Their client list spans Nike, The New York Times, Sony Music, Boiler Room and The Face, alongside a rich roster of cultural, music and activist projects that sit much closer to the studio's heart. "I work closer to art, club culture and social contexts than to traditional commercial design," Gina says. "Through branding and fast formats like flyers or covers, I use an analogue, experimental and naive aesthetic, full of colour and life.

The goal is to go beyond trends or surface aesthetics and move towards something more activist, critical and identity-driven." That comes through most viscerally in the flyers, which are among the most alive elements in the portfolio. Each one starts from a different place: the raw, hot-pink energy of an ISAbella party poster; the bold graphic density of the CCCB club night; the Bershka Music x DICE visual system, where a logo functions like a sticker and an entire expressive language grows outward from it.

Then there is MARCIAS, the queer electronic music collective that Gina co-founded, whose flyers have repeatedly been flagged and removed on Instagram for going against its guidelines – a detail that tells you everything about the work's refusal to be palatable. "Each piece starts from a different approach," Gina says, "but all share the same intention: to build images with character that respond to the music and context, avoiding hegemonic or stereotypical solutions." The branding projects show the same conviction while operating at a slower pace.

SAPPHI, an identity for a queer dating app, uses fluid, movement-based forms to explore closeness and reciprocity between equals. OXI, a nightclub identity for a venue in Berlin, is built around the idea of plurality – a flexible system combining digital and analogue references, bold evolving colour and custom typography that shifts across the club's different spaces. Good Girl Snacks, a Gen Z snack brand blending Middle Eastern and American flavours, gets a character-driven universe built around friendship and community.

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The article highlights a distinctive design philosophy that emphasizes authenticity and inclusivity, which is significant for brand strategy professionals, though the concepts of trend transcendence and vibrant branding are not entirely new.