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Exemplary brand collabs don’t compromise: the joyful designs for Midnight Hotdog ‘dog fur mist’ by SMLXL
The collaboration between Midnight Hotdog and SMLXL showcases how playful and joyful design can enhance brand identity without compromising on creativity. This approach to branding emphasizes the importance of unique and engaging visual elements that resonate with consumers, suggesting that brands should embrace innovative collaborations to stand out in a crowded market.
BP&O: Back in February, we covered a project that was so delightful I still think of it often (not least thanks to its utterly ridiculous, ingenuously earwormish jingle): HotDog, with its branding by SMLXL. There was, and is, so much to love about this identity: there’s the logo formed of two dogs, one sniffing the other’s bum, reduced to its most The post Exemplary brand collabs don’t compromise: the joyful designs for Midnight Hotdog ‘dog fur mist’ by SMLXL appeared first on BP&O - Branding, Packaging and Opinion .
The article discusses a unique collaboration that highlights innovative design strategies, making it significant and relevant for brand strategy professionals looking to differentiate in a competitive landscape.