The founder of the David Protein has answers.

Feed Me: The founder of the David Protein has answers. "The greater the innovation, the more likely it is to be a target." Good afternoon everyone. Bear with me over the next few days if send times get inconsistent. I’m traveling to Austin and Los Angeles for work, and then I’ll be in California for the next week. Today’s newsletter includes: Peter Rahal responds to your emergency press conference questions, A24 opened a merch store in China, a London institution is opening a hotel in New York, and concern for Gowanus residents. Feed Me is $80/year.

Today’s letter is free, but the good stuff usually happens below the paywall, in the comment section, and in paywalled chats. A mass panic flooded the internet yesterday when David Protein customers learned that the famed 150-calorie bars might actually contain twice as many calories and four times as much fat as what’s listed on their Magnum-condom-colored gold label. David* is no stranger to controversy. The internet gawked at its $75 million Series A funding round last year. Earlier this year, they sent a handful of unsuspecting recipients (including me) a vibrator as part of a marketing campaign around their new bars. Last month, Dr.

Peter Attia stepped down as the company’s Chief Science Officer after his name appeared over 1,700 times** in the Epstein files. Yesterday, Feed Me readers had the opportunity to ask Peter Rahal, David’s founder and CEO, anything they wanted about the nutrition label fiasco during an emergency press conference (held in a Substack chat). Below are Rahal’s responses. He addresses Peter Attia, David’s viral cod, the law firm they’re using, and Clavicular.

Please find a quiet place to sit down, lock in, and learn the truth about David. *David has advertised with Feed Me in the past. **And earlier version of this newsletter said Peter Attia’s name appeared several times in the Epstein files. It’s been updated to say “over 1,700 times.” “I would love the tea on how they let Dr. Peter Attia ‘go’ and if that is actually real.” Obviously, this surprised all of us. I recommended he take a step back from all his commitments from CBS, David, and Eight Sleep to focus on his family and patients. I don’t think anyone likes cancel culture. We don’t want to go back to that period of time of witch hunting.

But I strongly felt it was best for Peter to take a step back and focus on his family.Why did the Attia story blow up? This is my theory: because the DOJ has failed to serve justice to all the victims of Epstein and it’s clearly a cover-up going on, the public has taken matters into their own hands and I think that made Peter a perfect target. If the DOJ was doing its job, I do not know if the spotlight would have been put on Peter. Obviously, this surprised all of us. I recommended he take a step back from all his commitments from CBS, David, and Eight Sleep to focus on his family and patients. I don’t think anyone likes cancel culture.

We don’t want to go back to that period of time of witch hunting. But I strongly felt it was best for Peter to take a step back and focus on his family. Why did the Attia story blow up? This is my theory: because the DOJ has failed to serve justice to all the victims of Epstein and it’s clearly a cover-up going on, the public has taken matters into their own hands and I think that made Peter a perfect target.

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The article addresses significant challenges faced by innovative brands in maintaining consumer trust, which is highly relevant for brand strategy professionals navigating similar issues.