71Signal
Score
Score
C
Communication ArtsMay 22, 2026LiveOnNY campaign
The LiveOnNY campaign emphasizes the importance of organ donation by using impactful and concise messaging to engage the audience. For brand strategy, this highlights the effectiveness of clear communication and emotional resonance in campaigns aimed at social causes.
◎ EmergingcampaignstrategyLiveonny
Communication Arts: With short, punchy yet layered copy, this campaign by DeVito/Verdi gets New Yorkers to consider some of the unexpected benefits of organ donation.
Intelligence PanelSignal score: 70.5 / 100
Primary Signal
Emerging
Building momentum — trajectory being tracked
Brand Impact
Medium
Impact score: 70/100 — moderate relevance to positioning decisions
Novelty
Moderate
Novelty: 60/100 — iterative development of an existing theme
Action Priority
Soon
Flag for the next strategic review cycle
Scoring Rationale
The LiveOnNY campaign demonstrates significant impact in the social cause space, showcasing effective communication strategies that are relevant to brand strategists, though the concept of emotional messaging in campaigns is not entirely new.
70
Impact
weight 35%
60
Novelty
weight 30%
80
Relevance
weight 35%
Brands Mentioned
LLiveonny
Related SignalsAll Signals →