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London’s Ours! Celebrating the posters, billboards and publicity stunts that put two fingers up to Thatcherism
The article highlights how The Greater London Council's innovative approach to public art and political messaging can inform contemporary brand strategies by emphasizing the importance of creativity and boldness in communicating a brand's identity and values. Brands today can learn from this legacy by engaging with their audiences in unexpected and impactful ways.
Its Nice That: A book from Four Corners reflects on the creative legacy of The Greater London Council, a radical political body that revolutionised the intersection of art and politics.
The article discusses a significant historical context that can inspire modern branding strategies, making it impactful and relevant, though the concept of using bold public art for branding is not entirely new.