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Daryn Roongrawewan doesn’t design logos, she crafts “ornamental icons”
Daryn Roongrawewan's approach to branding emphasizes the creation of unique 'ornamental icons' rather than traditional logos, suggesting that brands should embrace distinctive visual identities that draw inspiration from vintage design. This strategy encourages brands to differentiate themselves in a crowded market by developing a visual language that is both innovative and rooted in historical references.
Its Nice That: The designers’ visual systems often find their start in off-piste vintage design references and explorations off screen – that’s why they don’t really look like anything else you’ll see today.
Roongrawewan's unique approach to branding through 'ornamental icons' offers a fresh perspective on visual identity that can significantly influence brand strategy in a competitive market.