Score
Off-kilter and elevated
The article highlights the significance of St Paul’s Cathedral as a symbol of London’s identity, emphasizing how its unique architectural features contribute to its brand as a cultural landmark. For brand strategy, this illustrates the importance of distinctive visual elements and historical context in creating a memorable and recognizable brand identity.
BP&O: St Paul’s Cathedral is undoubtedly one of the most iconic, recognisable landmarks of London’s skyline: its vast dome, all beautiful copper-tarnished turquoise, resplendent with dazzlingly golden pineapples (one of its architect Sir Christopher Wren’s favourite accoutrements, and back in the 17th century a distinct status symbol representing all that was bountiful and exotic).
Until 1963, St Paul’s was the tallest The post Off-kilter and elevated appeared first on BP&O - Branding, Packaging and Opinion .
The article discusses a well-known landmark's role in brand identity, which is significant for the industry, though the concepts presented are not entirely new.