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Strangers by Auge Design
The launch of Strangers, a new confectionery brand by Valgosa, highlights the importance of a strong visual identity in brand strategy. With the collaboration of Milan-based Auge Design, Strangers showcases how a bold design can effectively position a brand in a competitive market, even when it emerges from an unexpected background.
BP&O: Strangers is a new confectionery brand created by Valgosa, a family company dating back to 1912 and seemingly best known as purveyors of saffron. It seems an unlikely starting point for such a boldly positioned brand – and one boasting an exquisite visual identity thanks to Milan-based Auge Design (Erbert, Ginori 1735).
According to Auge – which worked across everything The post Strangers by Auge Design appeared first on BP&O - Branding, Packaging and Opinion .
The launch of a new brand with a strong visual identity is significant for the industry, particularly in the competitive confectionery market, and offers actionable insights for brand strategy professionals.