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How Studio Kiln created an award-winning playful identity for RTS Cambridge Convention
The article discusses how Studio Kiln developed a playful brand identity for the RTS Cambridge Convention, emphasizing the theme 'Too Much To Watch'. This approach highlights the importance of creating engaging and visually stimulating brand experiences that resonate with audiences navigating a crowded media landscape, suggesting that brands should embrace creativity and human connection in their strategies.
Mindsparkle: Studio Kiln United Kingdom DATE May 22, 2026 EDITOR Mindsparkle Mag How Studio Kiln created an award-winning playful identity for RTS Cambridge Convention Welcome to our second live Behind the Scenes event where we will invite you to join our discussion with Studio Kiln studio about their award winning project for the RTS Cambridge Convention.
A deep dive session that will show how they created the brand identity through the joy of discovery, the unknown, and the power of human connection.Inspired by the core topic and title of this year’s event - Too Much To Watch - Studio Kiln created an identity that playfully explored the idea of a crowded screen. Each letter, word and phrase competes for our attention, imitating the dizzying array of content viewers and broadcasters have to navigate.Sign up for FREE and receive your invite.📅 Thursday, May 28th.
EU (CET): 5:00 pm UK (London): 4:00 pm US (ET): 11:00 am US (PT): 8:00 am.
The article showcases a creative approach to brand identity in a specific context, which is significant for the industry, offers some novel insights, and is relevant to brand strategy professionals seeking to enhance audience engagement.