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Laura Clink designs a flexible identity for family-run print shop Phillips Print
The flexible identity designed for Phillips Print emphasizes the importance of adaptability and community engagement in brand strategy. By incorporating interchangeable logos, the brand can maintain relevance and connection with its audience while showcasing its heritage and hands-on approach to printing.
Its Nice That: Created around nine interchangeable logos and a hands-on approach to print, the designer’s new identity reflects the warmth, versatility and community at the heart of the third-generation business.
The article discusses a unique approach to brand identity that emphasizes adaptability and community engagement, which are increasingly important in the design industry, making it relevant and somewhat novel for brand strategy professionals.