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Six Six by A Friend of Mine
The launch of Six Six as a destination eyewear store highlights the importance of creating a compelling brand identity that resonates with consumers. By collaborating with A Friend of Mine, the brand aims to establish a unique presence in the market, emphasizing the role of design in enhancing customer experience and engagement.
BP&O: Six Six is an eyewear store and optometrist based in Melbourne, which opened early this year with the aim to be “more like a destination than a store”. Tasked with creating the brand identity to make that happen was A Friend of Mine, or AFOL for short (Embla, Great Wrap, Suupaa), a brand design studio also based in Melbourne which The post Six Six by A Friend of Mine appeared first on BP&O - Branding, Packaging and Opinion .
The article discusses a new eyewear store's branding strategy, which is significant for the industry but not groundbreaking, and it provides actionable insights for brand strategy professionals.