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How Brand Brothers Crafted Brand Identity for Glénat
Brand Brothers developed a modular brand identity for the French publisher Glénat, utilizing a geometric visual language inspired by the company's historic mark. This new identity aims to modernize Glénat's branding while maintaining its heritage in the comic publishing industry. Brand strategists can learn from this approach to balancing tradition with contemporary design elements.
Abduzeedo: Brand Brothers engineered a modular brand identity for French publisher Glénat, creating a geometric visual language from the historic mark. Founded in Grenoble in 1969 by comic enthusiast Jacques Glé...
The article discusses a notable rebranding effort in the publishing industry that blends tradition with modern design, offering valuable insights for brand strategists.
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