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The Other Side: Ten years after the referendum – ten designers respond
The exhibition at Pentagram's Osh Gallery, featuring ten designers' original works, highlights the impact of the UK's departure from the EU on design and branding. This reflects a broader trend in brand strategy where emotional narratives and cultural contexts are increasingly integrated into design practices, emphasizing the need for brands to resonate with societal changes.
Design Week: Marking a decade since the UK left the European Union, the latest exhibition at Pentagram’s Osh Gallery features ten original works created by ten practitioners from the worlds of graphic design, type design, art, architecture and product design.
Using unsold copies of GraphicDesign&’s 2020 publication ‘The Other Side: An Emotional Map of Brexit Britain’ that […]
The exhibition showcases significant reflections on a major political event's impact on design, making it relevant and impactful for brand strategy professionals, though the integration of emotional narratives in design is not entirely new.