How AI use in webinars builds a program that compounds

Signal summary: The article discusses how the top 10% of webinar programs achieve significantly higher registration rates, with data from Zoom highlighting the effectiveness of AI in enhancing these programs. Brand strategists can take note of the importance of leveraging technology like AI to optimize engagement and registration in digital marketing efforts.

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The article highlights the use of AI in enhancing webinar programs, which is significant for brand strategists looking to improve digital marketing efforts, though the concept of using technology in marketing is not entirely new.