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A New Kind of Black Gold
The article discusses the innovative branding and packaging strategies employed by Smörgåsbord for Coaltown Coffee, highlighting the importance of thoughtful design in creating a strong brand identity. This emphasizes that effective packaging can significantly enhance consumer perception and market presence, making it a crucial element of brand strategy.
BP&O: Packaging expert Lisa Cain shares her opinion on Smörgåsbord’s branding and packaging for Coaltown Coffee. The post A New Kind of Black Gold appeared first on BP&O - Branding, Packaging and Opinion .
The article presents significant insights into branding and packaging strategies that can enhance brand identity, making it relevant and impactful for brand strategy professionals, though the concepts discussed are not entirely groundbreaking.