71Signal
Score
Score
C
Communication ArtsSeptember 7, 2026Likova
The development of an interactive 3-D map for the Likova office and retail campus highlights the importance of engaging user experiences in brand strategy. By facilitating exploration, brands can enhance visitor retention and create a more memorable interaction with their spaces.
◎ EmergingdigitalstrategyLikova
Communication Arts: With the insight that exploration drives retention, Vide Infra created a website for this office and retail campus that lets visitors browse an interactive 3-D map.
Intelligence PanelSignal score: 70.5 / 100
Primary Signal
Emerging
Building momentum — trajectory being tracked
Brand Impact
Medium
Impact score: 70/100 — moderate relevance to positioning decisions
Novelty
Moderate
Novelty: 60/100 — iterative development of an existing theme
Action Priority
Soon
Flag for the next strategic review cycle
Scoring Rationale
The article discusses a significant development in user experience design for a brand's physical space, which is increasingly important in brand strategy, though interactive maps are not entirely new.
70
Impact
weight 35%
60
Novelty
weight 30%
80
Relevance
weight 35%
Brands Mentioned
LLikova
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