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How KIND Reimagined the Osland Rebrand
The article discusses KIND's rebranding of its Osland product line, which draws inspiration from biological forms such as trout roe and DNA. The new design features circular shapes and a color palette of coral reds and marine blues, creating a dynamic visual identity that reflects the essence of the product. Brand strategists can learn from KIND's approach to integrating natural elements into branding to create a more engaging and relevant identity.
Abduzeedo: KIND's Osland rebrand grows from biology: circular forms inspired by trout roe, DNA and the fish itself, set in coral reds and marine blues. The mark is a circle that behaves like a living thing: an o...
The article highlights a significant rebranding effort by a well-known brand, offering insights into innovative design strategies that are relevant for brand strategists.
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