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Athletic Brewing opens marketing tap to stand out in crowded summer
Athletic Brewing's strategy to significantly increase its national media spending by 120% reflects a proactive approach to stand out in the competitive nonalcoholic beer market. By aligning its marketing efforts with major events like America250, the brand aims to enhance visibility and engagement, which is crucial for growth in a crowded marketplace.
Marketing Dive: The nonalcoholic beer brand expects to hike its national media spend 120% over the year-ago period to capitalize on events like America250 celebrations.
Athletic Brewing's substantial increase in marketing spend and strategic alignment with major events highlights a significant trend in the growing nonalcoholic beverage market, making it relevant and impactful for brand strategy professionals.