Score
Zevia’s CMO on how the ‘radically real’ soda is stepping up marketing
Zevia's recent marketing strategy, which includes a partnership with Cardi B and an increased marketing budget, highlights the importance of aligning brand messaging with contemporary cultural figures to enhance visibility and engagement. This approach suggests that brands should consider strategic collaborations and increased investment in marketing to resonate with health-conscious consumers and stand out in a competitive market.
Marketing Dive: The better-for-you beverage brand recently teamed with Cardi B and has doubled marketing spend as a percentage of revenue over the last two years.
Zevia's marketing strategy showcases a significant approach in the beverage industry, leveraging celebrity partnerships and increased budgets, which is relevant and actionable for brand strategy professionals, though not entirely groundbreaking.