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Behind the scenes of how Wildish & Co. refreshed Blippi for a billion viewers
The article discusses the brand refresh of Blippi, emphasizing the importance of evolving a brand to maintain relevance and engagement with its audience. For brand strategy, this highlights the need for continuous adaptation and subtle improvements rather than drastic changes, ensuring that the brand resonates with its existing viewers while attracting new ones.
Design Week: When the Blippi story landed in our inbox, it was one of those where initially we thought… “no. It’s a brand refresh that isn’t a huge step-change, just an evolution.” Also, we’d never really heard of them.
But then we looked more closely, went to the Blippi YouTube channel, and we realised that this was […]
The article discusses a significant brand refresh for a widely recognized children's brand, providing insights into effective brand strategy that is directly applicable to professionals in the field.