Score
Google Go North: Editorial Design by Underline Studio
The article discusses the collaboration between Underline Studio, VICE, and Google Canada on 'Go North', an editorial design book that highlights Canadian tech startups and their founders. This initiative aims to present tech reports in a more engaging and visually appealing format, moving away from traditional, often overlooked presentations of tech data. Brand strategists can take note of how innovative editorial design can enhance brand storytelling and engagement.
Abduzeedo: Underline Studio pairs with VICE and Google Canada on Go North, an editorial design book celebrating Canadian tech startups and founders. Tech reports usually end up gathering dust in a desk drawer. W...
The collaboration showcases a significant approach to editorial design in the tech industry, which can influence brand storytelling, making it impactful and relevant for brand strategists, though the concept of innovative design in publications is not entirely new.
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