Score
Best of the Week: Motion, Mass, and Material
The article highlights the importance of physicality in design, emphasizing how structural qualities in branding elements like typefaces and packaging can enhance brand recognition and consumer engagement. For brand strategy, this suggests a focus on creating tangible, visually impactful designs that resonate with audiences on a deeper level.
Abduzeedo: This week's strongest work shared a structural quality: every piece has something physically legible about it. A typeface built for dominance at frame-filling scale. A packaging system where every vis...
The article presents a significant perspective on the role of physicality in design, which is relevant for brand strategy professionals, though the concepts discussed are not entirely new to the industry.