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SMLXL Makes Typography Dance for MoMA PS1’s Warm Up 2026
SMLXL has designed a dynamic typographic identity for MoMA PS1’s Warm Up 2026, aiming to visually represent the rhythm and energy of the music at the event. This campaign is part of MoMA PS1's 50th anniversary celebrations, showcasing how typography can embody movement and collective experiences. Brand strategists can take note of how integrating design with experiential elements can enhance brand identity and engagement.
BH: SMLXL Makes Typography Dance for MoMA PS1’s Warm Up 2026 For the 28th edition of Warm Up, SMLXL created an identity driven by a simple idea: make the type dance to the music. Developed during MoMA PS1’s 50th anniversary year, the campaign gives visual form to the movement and collective energy that have defined the […]
The article discusses a significant design project for a major cultural institution, highlighting innovative typography that enhances brand engagement, making it highly relevant and impactful for brand strategists.
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