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AREA 17 crafts digital flagship for the world’s oldest apothecary
The article highlights AREA 17's development of a digital flagship for Officina Profumo-Farmaceutica di Santa Maria Novella, emphasizing the importance of a strong online presence for heritage brands. This strategy not only modernizes the brand's image but also enhances customer engagement by showcasing its rich history and luxury offerings in a contemporary digital format.
Design Week: Officina Profumo-Farmaceutica di Santa Maria Novella traces its origins to 1221, when Dominican friars first cultivated medicinal herbs at their monastery in Florence. Having officially opened its doors to the public in 1612, the institution built a reputation for crafting luxury fragrances and botanical remedies, serving historical figures such as Catherine de’ Medici and Pope […]
The article discusses a significant project for a heritage brand, showcasing the importance of digital transformation in the luxury sector, which is highly relevant to brand strategy professionals.