69Signal
Score
Score
M
Marketing Diveby Paul HutchisonSeptember 8, 20265 lessons for brands who want to win the 2026 holiday season, from the advertisers already doing it
As brands prepare for the 2026 holiday season, it's crucial to learn from successful advertisers who are already ramping up their campaigns. Early planning and increased budgets are key strategies that can help brands effectively capture consumer attention during this competitive period.
◎ Emergingcampaignstrategy
Marketing Dive: Holiday TV budgets are rising and campaigns are starting earlier. See what advertisers are doing for BFCM 2026, plus lessons you can pull for your own strategy.
Intelligence PanelSignal score: 69.3 / 100
Primary Signal
Emerging
Building momentum — trajectory being tracked
Brand Impact
Medium
Impact score: 70/100 — moderate relevance to positioning decisions
Novelty
Moderate
Novelty: 50/100 — iterative development of an existing theme
Action Priority
Soon
Flag for the next strategic review cycle
Scoring Rationale
The article provides actionable insights for brands gearing up for a significant upcoming season, making it relevant and impactful, though the strategies discussed are not entirely new.
70
Impact
weight 35%
50
Novelty
weight 30%
85
Relevance
weight 35%
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