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Jersey Mike’s kicks off NFL campaign as digital marketing spend surges
Jersey Mike's new 'Game Day Mike’s Way' campaign represents a significant step in their brand strategy, leveraging increased digital marketing spend to enhance their visibility and engagement during the NFL season. This integrated approach aims to solidify their presence in the competitive fast-casual market while capitalizing on their recent transition to a public company.
Marketing Dive: “Game Day Mike’s Way” is billed as the brand’s most integrated campaign to date and arrives following its debut as a public company in July.
The article discusses a significant marketing campaign from a well-known brand during a major sports season, which is impactful for the industry, while the approach of leveraging digital marketing is becoming more common but still relevant for brand strategy professionals.