Cava hires Dr. Squatch marketer as CMO to build on growth

Marketing Dive: John Ludeke, most recently chief brand officer at the Unilever brand, is tasked with deepening consumer connections to the fast-casual chain.

The appointment of a new CMO at a growing brand like Cava is significant for the industry, particularly in the fast-casual dining sector, and while the strategy of hiring experienced marketers is common, it highlights an important trend in brand management.